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Recent Posts by Ken Sherman

What People Say About You Matters More Than Ever

Pandas, penguins, hummingbird's oh my! Google is at it again..another animal update. This time it's Pigeon. Google is constantly refining their search algorithm to provide the most helpful and useful search results.  As a small business, these refinements can literally make or break you if you rely on internet traffic for the success of your…
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Authority Positioning: What it Is and Why You Should Get It

What is authority positioning?  Some people might guess at it based off some online definition, but they would only have a one in three chance of being right.  It's not their fault, though.  There are, after all, a lot of marketing terms out there. Authority positioning is literally the steps that a business should take…
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