Good website design is a bonus for your business. A well-designed site should be your flyer, or your business card to the world. A badly designed website, however, can soon put your business into a world of hurt. Why? Well it is all about image...
Professional Website Design: Image is Everything
Make no mistake here. If your business doesn't have a website, you are in potential trouble. If, however, you have a bad website you're in even more trouble. A badly designed website can erode your business, which can lead to it closing permanently. There are some sites out there that don't realize that a customer is looking for two things. They want to be able to find the information they're looking for, and they want it in a format that is easy to read, clear, and concise.
If you want to design a website for your small business, a good way to think of the site is the same way that you look at a blueprint. No one builds a building simply by slapping a bunch of materials together on a vacant lot. So why would you design a website without giving any thought to how it will make your company look or what information it is providing? Another thing that you have to consider when building a site is that while some web pages remain static, in most cases, sooner or later you're going to have to add or tweak your website.
Look at Your Competitor's Websites and Go One Better
A lot of self-esteem gurus will tell you to never compare yourself to others. It will always make you feel inadequate. However, with business websites, it's a great idea to look over your competitors' sites, and go better. Bear one thing in mind, however. Keep your website as simple as possible.
Never design your business website too busy. Organize your site in a clear way, so that it is intuitive for a first time user as well as a return customer. With links, less is more. Don't clog up your website's design with hyperlinks. The page should be easy to understand as well as read.
For background colors, lighter colors such as white, pale blue or pale yellow, ivory, and tans. Basic colors are best bet both for your backgrounds as well as your text. If you use bright colors, it will be tough to read and if you go the opposite route and design a site with a black background and white text is a big web design no no. So remember, light colors for backgrounds, and dark colors for the foreground.
If you learn nothing else, take this lesson to heart. Your website should always add to your business, not take away from it. So keep it simple. Hire a professional service to design and build a website for your business.