Is Your Site Ready For The Mobile Web?
Smartphone and tablet usage has skyrocketed in the last decade with growth rates continuing to climb. One of the standout findings in a recent Nielsen survey is that US adults spent on average 34 hours per month using the mobile internet on smartphones. By comparison, they spend 27 hours on the PC internet.
The latest statistics indicate that more than 40 percent of smartphone owners use their mobile device to go online, and this number is expected to skyrocket over the next few years. That means it's just a matter of time before most of your customers will visit your site online from their tablet or smart phone.
That means each page of your website needs to be ready for the mobile visitor. A mobile friendly design is more important now than ever. In fact, it is so important that Google has begun punishing webmasters who are not following this course of action.
Is your website set up correctly to pass Google's new requirements? If you aren't sure or haven't addressed this important matter, I can help before you begin losing traffic.
What Is Google Doing About This Issue?
Google has begun sending out messages to webmasters indicating that their site is not mobile friendly and that they may experience a decrease in mobile visibility.
Unfortunately, these emails are not just a request or suggestion of what may be coming in the future. Rather, many of the sites that have been recently contacted by Google reported an immediate drop in their mobile search engine rankings.
Everyone knows that Google is king and captures the majority of the search engine market, but many website owners don't realize that there is a difference between desktop and mobile web search results.
Google's algorithm is smart enough to understand when a visitor is using a mobile device seeks to provide the best user experience. When you're browsing on an Android or iPhone for example, you want the site you see to be easy to navigate and read from the phone.
So , Google is refining it's mobile web algorithm to give preference to sites that are mobile friendly and penalizing those that aren't. It may be that sites that are not mobile friendly could be removed from mobile search results all together.
How Will This Impact Traffic?
It is critical to maintain a high search engine ranking for Google’s desktop and mobile platforms, and being completely removed could potentially destroy a business.
Due to this, you need to take action right away to correct any mobile incompatibility issues before Google begins targeting your site.
What is the Answer?
Website design continuously evolves, and the main focus is now placed on creating pages that can be viewed and interacted with from any type of device.
This means that some of the flashy aspects of the past are no longer a wise decision, and it is best to create one site for all platforms instead of making a secondary mobile website.
Responsive design is by far the best option to fulfill all of your company’s website needs, and it can improve your Google ranking because it naturally incorporates some of Google Panda’s requirements.
Additionally, your engagement metrics should go up because every visitor to your site will be encouraged to stick around by the user-friendly design.
Converting to the Responsive Design
Making the decision to convert to the responsive design now will save you a lot of trouble in the future. Google already has a history of viewing this site design favorably, and it has become increasingly popular with a variety of high traffic websites.
We can help you make the transition as quickly and smoothly as possible, and this will minimize the damage that is currently being caused by your non-mobile friendly design.
One of the biggest benefits of choosing the responsive design is that every single inbound link will direct traffic to the same URL.
This will improve your search ranking and help you attract more customers. As an added bonus, the simplicity of the responsive design is likely to increase the amount of time that each visitor spends on your site.
Want Our Help Switching Your Site to a Responsive Design?
If so send us your info in the form at the top right and we'll put together a quick quote on your project.