Why should you consider getting reputation marketing? Well, first off, even if you have an established business, the way people do business in the 21st Century has changed. Online review sites such as Yelp, Urbanspoon, and others are considered trusted sites by Google. Reputation marketing helps you keep your existing customers as well as attract new ones.
More and more people are trusting online reviews when they are trying to find goods and services. Word of mouth is not months or years in the making. Reviews can help or impact your business real time. And if you don’t think that reviews can affect your business, think again.
A one star increase on a review site such as Yelp can increase a restaurant’s revenue by at least five percent, according a Harvard Business School Study. A similar study done at UC Berkeley reports that a half star improvement on a five star rating could make it 30-49% more likely that a restaurant will sell out its evening seats. [Source Article] If you think that reputation applies only to restaurants, think again.
Doctors, lawyers, plumbers, electricians, and even public institutions all can be affected by online reviews, and the list goes on and on. Even web-based businesses need the help of online reviews. Online reviews have proven to be a deciding factor in product sales as well as increased site traffic as well.
Word of mouth doesn’t just cut it anymore. Instead of building your reputation slowly over years, you want to build a good reputation quickly and keep it a good reputation and not just because of foot traffic and product sales. There is also the effect that online reviews have in raising or lowering your website’s ranking with Google.
Google uses dozens of factors in ranking a site. However, one that has gotten a lot of trust from Google is the presence of reviews. Negative reviews can cause your page rank to drop and positive reviews from trusted sources can help your page rank to go up.
Is reputation marketing all that you really need to get more business and page ranking? Not at all, however, it is one of the many services that we offer that can help both your online reputation improve significantly as well as draw the ideal customer to your location.
So remember, use the Web to your advantage. Make sure your reputation is solid, and one of the best ways to do it is to get reputation marketing.