Search engine marketing has become a crucial part of business. In the US alone, advertisers spend billions on search engine marketing, and this figure is growing every year. Why? Because search engine marketing is one of the ways that business has changed.
Search engines started to appear in the mid-to-late 1990s. And search engine marketing rose as a natural development tied to this change. There used be a lot of search engines, however, now the market is dominated by a dozen or so, with Google obviously being the leader of the pack. Getting on Page 1 of Google is what every business dreams of and hungers for.