Why should you become a bestselling author? Well, there are three reasons to do so: power, prestige, and popularity. [caption id="attachment_3487" align="alignleft" width="300"] Becoming a Bestselling Author is a Way of Establishing Your Reputation[/caption] The Power of Being a Best Selling Author Guess what is the ultimate brochure? We'll give you a clue. It isn't…
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Reputation Marketing or Why It Really Does Matter What People Say (Conclusion
Reputation marketing is a lot more than someone saying: "I love this place," though that is part of it. [caption id="attachment_3439" align="alignleft" width="300"] Online Reviews are a Key Part of Reputation Marketing for your Business[/caption] Online Reviews and Your Business As we covered previously, online reviews can make or break your business. According to Michael Fertik,…
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Reputation Marketing or Why It Really Does Matter What People Say (Contd.)

Why does your online reputation matter so much? Well, the virtual world is a reflection of the material world, for one thing. Does that mean that a nice little business somewhere has an exact digital copy? In a way, yes, it does. [caption id="attachment_3362" align="alignright" width="300"] Online Reviews Can Make or Break Your Business[/caption] Reputation…
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Reputation Marketing or Why It Really Does Matter What People Say
You might ask is reputation marketing even necessary? After all, if you offer good products and services and you treat your customers well, you don't have anything to worry about, right? Not really... [caption id="attachment_3359" align="alignleft" width="300"] Your Online Reputation affects your business directlyPhoto credit: Kenneth Sponsler / Shutterstock.com[/caption] Reputation Marketing: The Power of The…
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How to Diagnose a Google Rankings Drop (Concl.)
Here is some more information on what causes your site to lose rankings in Google. [caption id="attachment_3331" align="alignleft" width="300"] Ranking on Page 1 of Google is a Complex Process[/caption] Over Optimization of Your Site: Tone it Down a Bit Not so very long ago, one of the strategies that someone could use to rank a…
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