What causes your site's rankings on Google to drop? Is there any hard and fast way to keep your Google rankings at the top tier?
Google Rankings Drop or The Myth of Permanent Page One Ranking
As we covered previously, there are several factors that cause your site to lose its ranking juice. If you experience a catastrophic rankings drop on your site, there may something at work that you need to address. One potential problem is the sort of links and the number of links that are pointing to your site.
For example, there are dozens of programs out there that promise fantastic results in ranking your site both quickly and permanently on page 1 of Google. You've probably seen ads for them, but here is one myth that we want to dispel immediately.
There is no such thing as permanent page one ranking on Google or other search engines. Whew! We put that out there. A lot of people dream of permanent page one rankings, and buy something that may or may not budge your site at all. Or they may get something that shows a fantastic result, and poof, they are at the top of the search engines. However, nothing is permanent, especially search engine rankings. In fact, search engine rankings are very fluid, not static. In other words, search engine rankings are very much like a game of king of the hill in that there is always one of your competitors who finds an angle that gives them just enough juice to get Google's attention and the next thing you know, you're looking up at the new king or queen of the hill and wondering what happened.
Too Many Back Links, Too Little Time, and Bad Search Engine Mojo
You can't figure out what changed. You find another piece of software or a website that shows the number of links pointing to your site. You have close to the same number of back links as your competitor. You have videos just he or she does, and maybe even have an exact match domain name. Everything else matches up, but still they are not only ranking on page one of Google, they hold four or more positions. Maybe it's not the number of the back links, it is where they're coming from.
For example, some of those back link building websites and programs aren't very forthcoming about where they place their content. Let's say you run a pizza restaurant. Logical places to put back links to your site are food sites, restaurant reviews, and maybe something general like lifestyle. But when you look at the back links that's when you start to cringe. There are tons of unrelated sites all pointing to yours from a site that promises to fix you up with a hot refugee to a site that gives you strategies for gaming success. Or even worse, you are seeing a lot of skin on the originating site. Or it could be that all of your back links are related to your niche, but they all appeared within three days...all over the world. A pizza place in a small town should not have 25,000 back links pointing to it from Addis Ababa to Seattle.
So remember, back links should be used with caution. You want traffic to your site to appear natural, and you want to avoid the ultimate problem: being sand boxed by Google.
If you've noticed that your rankings have dropped, don't panic. Take a deep breath. In our next article, we will cover some more of this topic.